Little Rock Regional Chamber -

Little Rock Regional Chamber Unveils Brand Overhaul and New Website

As part of its ongoing efforts to attract high-quality businesses and talent to Metro Little Rock, the Little Rock Regional Chamber (LRRC) recently unveiled an enhanced branding strategy and accompanying website at www.littlerockchamber.com.
 
Capitalizing on the widely-recognized success of the “Love, Little Rock” campaign, the multi-platform strategy builds upon the original campaign theme and messaging while also encouraging local residents to utilize social media platforms in promoting why they Love, Little Rock. Created with the campaign’s original tongue-in-cheek voice, the enhanced brand includes an updated color palette and logo, an engaging website with a heightened user experience, designated social media handles for sharing timely content highlighting the city’s appeal to potential residents and targeting business developers as well.
 
“Little Rock competes everyday with communities across the world for economic growth and talent attraction. The original ’Love, Little Rock’ campaign displayed the region’s attractiveness, appeal and ingenuity to the entire nation. We wanted to capture and extend the energy and spirit of that campaign in all that we do.” said Jay Chesshir, president and CEO of Little Rock Regional Chamber. “This new website and targeted branding are a few early manifestations of that new approach as we work to showcase Little Rock as a place where businesses and residents live, work, play and learn.” 

“The new website features a contemporary, more streamlined design, improved functionality and easy access to essential information for those looking to relocate to the Little Rock region, Chesshir stated. “Our team did a wonderful job transforming our website into a dynamic portal that shares information more efficiently to those looking to make Little Rock their home. It features content for chamber members and economic development prospects while also providing a section on the Little Rock community that will appeal to current or relocating residents eager to explore all that our city and region have to offer.”

Additionally, the website is home to the new Love, Little Rock blog. The blog will feature fresh content on community activities, events, happenings, opportunities and the overall reasons why Little Rock is a great place to call home.

To learn more about the Little Rock Regional Chamber, its efforts and subscribe to the Love, Little Rock blog, visit http://www.littlerockchamber.com.